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Heritage Hyundai Towson

Hyundai Launches Subscription Pricing Pilot for All-New Ioniq Electric

Here at Heritage Hyundai Towson, we pride ourselves on innovation, quality, and above all, transparency—just like Hyundai itself. The automaker is continuing to deliver on this commitment by testing a new subscription pricing program for the 2017 Ioniq Electric called Ioniq Unlimited+. The deal could very well shake things up for the auto-leasing industry, especially given Hyundai’s push to expand the program beyond California.

What's included? Everything!

The all-inclusive pricing deal consists of three tiers that correspond to the car’s three trim levels: Base, Limited, and Limited Ultimate. Unlike a typical lease agreement, prices aren’t tied to one specific car on the lot, there are no acquisition or exit fees, and there are no variables that always seem to increase the final monthly amount when it comes time to sign.

Straight talk, no gimmicks

Hyundai includes all taxes, dealer fees, and registration charges; it also offers unlimited mileage for 36 months. It’s Hyundai’s goal to be as transparent as possible, to help buyers navigate the leasing process with ease and without worry, and this deal accomplishes that. 

How it works and what's included

Using Hyundai’s Blue Link® telematics system, the car has the ability to upload its own mileage and charging statistics directly to Hyundai. From there, the Korean automaker credits the lessor’s monthly bill for charging costs incurred during the lease term. All scheduled maintenance is also included in the price, including wear items like wiper blades.

Buyers will have to make an up-front payment that will be refunded by the state of California as a rebate for purchasing any new electric car. It’s worth noting, too, that a clause in the lease blocks Uber drivers and similar commercial drivers from taking advantage of the Unlimited plan.


This program represents an exciting model for future electric vehicle pricing plans, and we hope to see it expand beyond California in the future. In the meantime, please call us, contact us online, or visit us at 801 York Road, Towson, MD 21204 to experience a transparent, customer-focused buying experience that puts you first.

Image Credit: Hyundai